Ghent University Academic Bibliography

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Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children

Femke Loose (UGent) , Liselot Hudders (UGent) , Ini Vanwesenbeeck and Steffi De Jans (UGent)

(2023) JOURNAL OF ADVERTISING.
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- Journal Article
- A2
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A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents

Femke Loose (UGent) , Liselot Hudders (UGent) , Steffi De Jans (UGent) and Ini Vanwesenbeeck

(2023) YOUNG CONSUMERS. 24(1). p.74-94
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- Conference Paper
- C3
- open access
A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents

Femke Loose (UGent) , Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) and Steffi De Jans (UGent)

(2022) 10th Child and Teen Consumption Conference, Abstracts.
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- Conference Paper
- C3
Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children

Femke Loose (UGent) , Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) and Steffi De Jans (UGent)

(2022) Etmaal van de Communicatiewetenschap 2022, Abstracts.
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- Conference Paper
- C3
Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children

Femke Loose (UGent) , Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) and Steffi De Jans (UGent)

(2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
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- Conference Paper
- C3
Too young to know? Preschool children’s knowledge and understanding of (digital) advertising

Femke Loose (UGent) , Liselot Hudders (UGent) , Ini Vanwesenbeeck and Steffi De Jans (UGent)

(2021) Etmaal van de Communicatiewetenschap 2021, Abstracts.

Academic Bibliography

Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children

A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents

A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents

Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children

Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children

Too young to know? Preschool children’s knowledge and understanding of (digital) advertising

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