Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: subject exact "Business and Economics" cql: author exact 801001884584 or (type exact bookEditor and editor exact 801001884584) Add to list Conference Paper C1 More than 20 years of aids prevention: what has been said when and to whom? Leen Adams (UGent) and Maggie Geuens (UGent) (2008) Proceedings of the 7th International Conference on Research in Advertising (ICORIA). Add to list Conference Paper C3 The influence of self-regulatory focus and context in the effectiveness of emotional health campaigns Leen Adams (UGent) , Tineke Faseur (UGent) and Maggie Geuens (UGent) (2008) Proceedings of the Latin-American Conference of the Association for Consumer Research (LAACR). 2. p.164-165 Add to list Journal Article A1 Healthy or unhealthy slogans: That's the question Leen Adams (UGent) and Maggie Geuens (UGent) (2007) JOURNAL OF HEALTH COMMUNICATION. 12(2). p.173-185 Add to list Conference Paper C3 The role of self-regulatory focus in consumer satisfaction Leen Adams (UGent) and Maggie Geuens (UGent) (2006) EMAC doctoral colloquium, 19th, Abstracts. Add to list Conference Paper C3 Healthy or unhealthy slogans. That's the question Leen Adams (UGent) and Maggie Geuens (UGent) (2005) Proceedings of the 10th International Conference on Corpor@te and M@rketing Communications (CMC). ← Previous 1 2