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The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone
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Warning consumers against product placement: what does and does not work?
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- Journal Article
- A4
- open access
Kan een slank model hamburgers promoten?
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The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality
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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers