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How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos
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- Journal Article
- A1
- open access
Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness
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On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality
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- Conference Paper
- C1
- open access
Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude
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Emotional advertising: revisiting the role of product category
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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
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- Conference Paper
- C3
- open access
The impact of level of threat and self-efficacy on consumer responses for commercial products : the moderating role of self-esteem
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How much threat should be relieved? : the impact of low self-efficacy on food risk perception in a context of climate change and globalization
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The impact of an endorser's race and celebrity status on consumers' evaluations of advertisements
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Communicating the right emotion to generate help for connected versus unconnected others