Ghent University Academic Bibliography

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- Book Chapter
A thematic exploration of strong emotional appeals based on evolutionary psychology

Serena D'Hooge and Patrick Vyncke (UGent)

(2021) Advances in advertising research XI : designing and communicating experience. In Advances in Advertising Research XI. p.119-135
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- Book Chapter
mHealth : a game-changer for multilingual service encounters?

Ellen Van Praet (UGent) , July De Wilde (UGent) and Abdil Karanfil

(2020) Multilingual healthcare : a global view on communicative challenges. In FOM-Edition p.285-310
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- Book Chapter
The effectiveness of in-game advertising : examining the influence of ad format

Laura Herrewijn (UGent) and Karolien Poels

(2018) Advances in advertising research IX : power to consumers. In European Advertising Academy p.87-100
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- Book Chapter
Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs

Liselot Hudders (UGent) , Veroline Cauberghe (UGent) , Katarina Panic (UGent) and Wendy De Vos

(2015) Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative. In EAA Advances in Advertising Research series 6. p.241-252
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- Book Chapter
The effectiveness of green advertisements : combining ad-based and consumer-based research

Lynn De Vlieger (UGent) , Liselot Hudders (UGent) and Gino Verleye (UGent)

(2013) Advances in advertising research. In European Advertising Academy 4. p.213-222
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- Book Chapter
Indulging the self: positive consequences of luxury consumption

Liselot Hudders (UGent) and Mario Pandelaere (UGent)

(2012) Luxury marketing. p.119-137

Academic Bibliography

A thematic exploration of strong emotional appeals based on evolutionary psychology

mHealth : a game-changer for multilingual service encounters?

The effectiveness of in-game advertising : examining the influence of ad format

Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs

The effectiveness of green advertisements : combining ad-based and consumer-based research

Indulging the self: positive consequences of luxury consumption

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