Ghent University Academic Bibliography

Your filters: cql: publisher exact "European Marketing Academy (EMAC)"

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Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choice among children

Steffi De Jans (UGent) , Ines Spielvogel, Brigitte Naderer and Liselot Hudders (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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The effect of masculine or feminine product benefits and anthropomorphic packaging shapes on purchase intention and product attitudes

Eva Meersseman (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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How online grocery shopping affects private label food choices

Eva Heeremans (UGent) , Julie Verstraeten (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions

Laura De Kerpel (UGent) , Anneleen Van Kerckhove (UGent) and Tina Tessitore

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands

Barbara Kobuszewski Volles (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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The impact of sharing business dimensions on consumer engagement : a conjoint analysis in the fashion industry

Marie-Julie De Bruyne (UGent) and Katrien Verleye (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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- Conference Paper
- C1
- open access
How and why businesses invest in smartness : a battle or not?

Bieke Henkens (UGent) , Katrien Verleye (UGent) , Bart Larivière (UGent) and Helen Perks

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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- Conference Paper
- C3
The impact of language divergence on customer satisfaction

Yves Van Vaerenbergh (UGent) and Jonas Holmqvist

(2012) Proceedings of the 41st European Marketing Academy conference.
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- Conference Paper
- C1
- open access
Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks

Simon Quaschning (UGent) , Mario Pandelaere (UGent) and Iris Vermeir (UGent)

(2012) Proceedings of the 41st European Marketing Academy conference.
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- Conference Paper
- C3
When the bias is in mind and eyes: coping with ambivalence by (biased) information processing

Nico Heuvinck (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)

(2012) Proceedings of the 41st European Marketing Academy conference.

Academic Bibliography

Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choice among children

The effect of masculine or feminine product benefits and anthropomorphic packaging shapes on purchase intention and product attitudes

How online grocery shopping affects private label food choices

Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions

Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands

The impact of sharing business dimensions on consumer engagement : a conjoint analysis in the fashion industry

How and why businesses invest in smartness : a battle or not?

The impact of language divergence on customer satisfaction

Easy on the mind: how rankings influence attribute weights in multi-attribute decision tasks

When the bias is in mind and eyes: coping with ambivalence by (biased) information processing

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