Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Your filters: cql: publisher exact "European Adverstising Academy (EAA)"

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- Conference Paper
- C1
Did you hear it on the radio? : the effectiveness of brand name placement in song lyrics

Yves Van Vaerenbergh (UGent) , Dieneke Van de Sompel (UGent) , Neal Van Loock (UGent) and Iris Vermeir (UGent)

(2010) Research in Advertising, 9th International conference, Proceedings.
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- Conference Paper
- C1
Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement

Katarina Panic (UGent) , Veroline Cauberghe (UGent) and Patrick De Pelsmacker (UGent)

(2010) Research in Advertising, 9th International conference, Proceedings.
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- Conference Paper
- C1
Targeting older consumers: exploring the advertising impact of the (subjective) age of models used in advertising

Katarina Panic (UGent) , Veroline Cauberghe (UGent) and Delphine Verhoye (UGent)

(2010) Research in Advertising, 9th International conference, Proceedings.
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- Conference Paper
- C1
Let's face the truth: the importance of faces as advertising cues

Dieter Grammens (UGent) , Patrick Vyncke (UGent) , Yann Verhellen (UGent) and Juan Palomo (UGent)

(2010) Research in Advertising, 9th International conference, Proceedings.
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- open access
How personality traits affect crisis perceptions : an experimental test of the use of crisis response strategies and the moderating effects of locus of control

An-Sofie Claeys (UGent) , Veroline Cauberghe (UGent) and Patrick Vyncke (UGent)

(2010) Research in Advertising, 9th International conference, Proceedings.