Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "Research in Advertising, 13th International Conference, Proceedings" Add to list Conference Paper C1 open access Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs Liselot Hudders (UGent) , Veroline Cauberghe (UGent) , Katarina Panic (UGent) , Wendy De Vos and Silvie Herrebaut (2014) Research in Advertising, 13th International Conference, Proceedings.