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- Conference Paper
- C1
- open access
Exposure to unattainable luxury: effects on materialistic goal pursuit
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Individual differences in the effect of evaluative conditioning: the influence of self-regulatory focus
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- Conference Paper
- C3
- open access
A question of taste? The difference in perceived helpfulness of online reviews for utilitarian versus hedonic products
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- Conference Paper
- C3
- open access
Spreading word of mouth when loving and hating the same object: The impact of attitude ambivalence on pre- and post-failure word of mouth
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- Conference Paper
- C3
- open access
The influence of rankings on attribute weights in multi-attribute decision tasks
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The influence of materialism, overall life goals and intrinsic play motivation on children's reason for playing
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Children’s play behavior and resulting game choices: investigating the influence of personality, materialism and ownership of products
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The influence of one- versus two-sided information on the anticipation of negative reactions: the role of attitudinal ambivalence
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When being sure that you are unsure predicts behavior: some ambivalent attitudes are more predictive of behavior than others
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- Conference Paper
- C3
- open access
Are all units created equal? The effect of default units on product evaluations