Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "Proceedings of the 8th International Conference on Research in Advertising" Add to list Conference Paper C3 The Impact of Modality, Prominence and Plot Connection on Attitude and Purchase Intention Towards Brands Placed in Movies N. Purnawirawan, M. Wouters and Patrick De Pelsmacker (UGent) (2009) Proceedings of the 8th International Conference on Research in Advertising. Add to list Conference Paper C3 Brand Placement Practices in Programs Produced in Belgium and the US M. Wouters and Patrick De Pelsmacker (UGent) (2009) Proceedings of the 8th International Conference on Research in Advertising. Add to list Conference Paper C3 Impact of interactive anti-speeding threat appeal: how much fear is too much? K. Panic, Veroline Cauberghe (UGent) and Patrick De Pelsmacker (UGent) (2009) Proceedings of the 8th International Conference on Research in Advertising. Add to list Conference Paper C1 open access The effect of advertising complexity and repetition on attitude toward digital signage advertisements Neal Van Loock (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent) (2009) Proceedings of the 8th International Conference on Research in Advertising.