Ghent University Academic Bibliography

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The influence of information sidedness on the anticipation of conflicting reactions: moderating role of prior attitude ambivalence and need for closure

Ineke Uyttersprot (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.127-127
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Predicting decisions to donate and generosity in real-life: the added value of including measures of empathy

Griet Verhaert (UGent) and Dirk Van den Poel (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.209-209
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How does a consumer choose a checkout when there are queues in the store?

Katrien Meert (UGent) , Patrick Van Kenhove (UGent) and Mario Pandelaere (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.246-246
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The impact of an endorser's race and celebrity status on consumers' evaluations of advertisements

Tineke Faseur (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.247-247
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The role of attitude ambivalence on customers' reactions to product failures

Yves Van Vaerenbergh (UGent) , Nico Heuvinck (UGent) and Iris Vermeir (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.252-252
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Advertising repetition and complexity of digital signage advertisements: simplicity rules!

Neal Van Loock (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.73-73
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Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations?

Frank Goedertier, Niraj Dawar, Bert Weijters and Maggie Geuens (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.255-255
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Who said that looks do not matter? The effects of rating scales on response styles

Elke Cabooter (UGent) , Bert Weijters, Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.157-157
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Message efficacy for one-sided versus two-sided messages: the moderating role of attitude ambivalence

Nico Heuvinck (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.189-189
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Are days more valuable than months? The time-unit effect in consumer decision making

Christophe Lembregts (UGent) and Mario Pandelaere (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.126-126

Academic Bibliography

The influence of information sidedness on the anticipation of conflicting reactions: moderating role of prior attitude ambivalence and need for closure

Predicting decisions to donate and generosity in real-life: the added value of including measures of empathy

How does a consumer choose a checkout when there are queues in the store?

The impact of an endorser's race and celebrity status on consumers' evaluations of advertisements

The role of attitude ambivalence on customers' reactions to product failures

Advertising repetition and complexity of digital signage advertisements: simplicity rules!

Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations?

Who said that looks do not matter? The effects of rating scales on response styles

Message efficacy for one-sided versus two-sided messages: the moderating role of attitude ambivalence

Are days more valuable than months? The time-unit effect in consumer decision making

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