Ghent University Academic Bibliography

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What does sustainability mean in the minds of consumers? A multi-country panel study

Frank Goedertier (UGent) , Bert Weijters (UGent) , Joeri Van den Bergh and Ole Schacht (UGent)

(2024) MARKETING LETTERS.
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- Journal Article
- A1
- open access
Measuring latent individual difference variables with a conjoint design and structural equation modeling

Bert Weijters (UGent) , Berre Deltomme (UGent) , Karen Gorissen and Hans Baumgartner

(2024) MARKETING LETTERS. 35(2). p.245-257
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All that glitters is not gold : when glossy packaging hurts brand trust

Yegyu Han and Mario Pandelaere (UGent)

(2021) MARKETING LETTERS. 32(2). p.191-202
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- Journal Article
- A1
- open access
Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms

Bert Weijters (UGent) and Frank Goedertier

(2016) MARKETING LETTERS. 27(3). p.603-610
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Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies

Yann Verhellen, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2016) MARKETING LETTERS. 27(3). p.461-471
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Increasing choice satisfaction through goal-based labeling

Frank Goedertier (UGent) , Kristof Geskens (UGent) , Maggie Geuens (UGent) and Bert Weijters (UGent)

(2012) MARKETING LETTERS. 23(1). p.119-136
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Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation

N Dens and Patrick De Pelsmacker (UGent)

(2010) MARKETING LETTERS. 21(2). p.175-189
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Does new product growth accelerate across technology generations?

Stefan Stremersch (UGent) , Eitan Muller and Renana Peres

(2010) MARKETING LETTERS. 21(2). p.103-120

Academic Bibliography

What does sustainability mean in the minds of consumers? A multi-country panel study

Measuring latent individual difference variables with a conjoint design and structural equation modeling

All that glitters is not gold : when glossy packaging hurts brand trust

Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms

Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies

Increasing choice satisfaction through goal-based labeling

Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation

Does new product growth accelerate across technology generations?

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