Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions News feed Embed this list Save this search Mark all Export Your filters: cql: parent exact "MARKETING LETTERS" Mark journalArticle A1 Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies Yann Verhellen, Nathalie Dens and Patrick De Pelsmacker (UGent) (2016) MARKETING LETTERS. 27(3). p.461-471 Mark journalArticle A1 open access Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms Bert Weijters (UGent) and Frank Goedertier (2016) MARKETING LETTERS. 27(3). p.603-610 Mark journalArticle A1 Increasing choice satisfaction through goal-based labeling Frank Goedertier (UGent) , Kristof Geskens (UGent) , Maggie Geuens (UGent) and Bert Weijters (UGent) (2012) MARKETING LETTERS. 23(1). p.119-136 Mark journalArticle A1 Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation N Dens and Patrick De Pelsmacker (UGent) (2010) MARKETING LETTERS. 21(2). p.175-189