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- 2016
- Understanding today’s music acquisition mix: a latent class analysis of consumers’ combined use of music platforms (
- Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies (
- 2012
- Increasing choice satisfaction through goal-based labeling (
- 2010
- Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation (