Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "JOURNAL OF SERVICES MARKETING" Add to list Journal Article A1 The use of implicit measures in service research : why, how, when and what is the way forward? Nanouk Verhulst, Hendrik Slabbinck (UGent) , Kim Willems and Malaika Brengman (2025) JOURNAL OF SERVICES MARKETING. 39(1). p.4-19 Add to list Journal Article A1 open access The transformative potential of AI-enabled personalization across cultures Khalid Mehmood (UGent) , Katrien Verleye (UGent) , Arne De Keyser (UGent) and Bart Larivière (UGent) (2024) JOURNAL OF SERVICES MARKETING. 38(6). p.711-730 Add to list Journal Article A1 Viewpoint : using neuroscience tools in service research Nanouk Verhulst (UGent) , Iris Vermeir (UGent) and Hendrik Slabbinck (UGent) (2021) JOURNAL OF SERVICES MARKETING. 35(2). p.248-260 Add to list Journal Article A1 Boosting service performance by dark chocolate seduction Nanouk Verhulst (UGent) , Hendrik Slabbinck (UGent) and Iris Vermeir (UGent) (2019) JOURNAL OF SERVICES MARKETING. 33(5). p.576-588 Add to list Journal Article A1 Relative measures in service research L Aksoy, J Hogreve, Bart Larivière (UGent) , A Ordanini and C Orsingher (2015) JOURNAL OF SERVICES MARKETING. 29(6-7). p.448-452