Ghent University Academic Bibliography

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Falling back on numbers : when preference for numerical product information increases after a personal control threat

Christophe Lembregts and Mario Pandelaere (UGent)

(2019) JOURNAL OF MARKETING RESEARCH. 56(1). p.104-122
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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts

Hans Baumgartner, Bert Weijters (UGent) and Rik Pieters

(2018) JOURNAL OF MARKETING RESEARCH. 55(6). p.869-883
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Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases

Elke Huyghe (UGent) , Julie Verstraeten (UGent) , Maggie Geuens (UGent) and Anneleen Van Kerckhove (UGent)

(2017) JOURNAL OF MARKETING RESEARCH. 54(1). p.61-74
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Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage: a cross-industry analysis at the customer and firm levels

Bart Larivière (UGent) , TL Keiningham, L Aksoy, A Yalcin, FV Morgeson and S Mithas

(2016) JOURNAL OF MARKETING RESEARCH. 53(1). p.91-109
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Misresponse to reversed and negated items in surveys: a review

Bert Weijters (UGent) and Hans Baumgartner

(2012) JOURNAL OF MARKETING RESEARCH. 49(5). p.737-747

Academic Bibliography