Ghent University Academic Bibliography

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- Miscellaneous
The rise of new technologies in marketing : a framework and outlook

Donna L. Hoffman, C. Page Moreau, Stefan Stremersch (UGent) and Michel Wedel

(2022) JOURNAL OF MARKETING. 86(1). p.1-6
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- Journal Article
- A1
- open access
Faculty research incentives and business school health : a new perspective from and for marketing

Stefan Stremersch (UGent) , Russell S. Winer and Nuno Camacho

(2021) JOURNAL OF MARKETING. 85(5). p.1-21
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The commercial consequences of collective layoffs : close the plant, lose the brand?

Vardit Landsman and Stefan Stremersch (UGent)

(2020) JOURNAL OF MARKETING. 84(3). p.122-141
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The role of marketer-generated content in customer engagement marketing

Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar and Dirk Van den Poel (UGent)

(2019) JOURNAL OF MARKETING. 83(6). p.21-42
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Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity

Nuno Camacho, Hyoryung Nam, P. K. Kannan and Stefan Stremersch (UGent)

(2019) JOURNAL OF MARKETING. 83(2). p.138-157
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Gear manufacturers as contestants in sports competitions : breeding and branding returns

Yvonne van Everdingen, Vijay Ganesh Hariharan and Stefan Stremersch (UGent)

(2019) JOURNAL OF MARKETING. 83(3). p.126-144
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Multihoming in two-sided markets : an empirical inquiry in the video game console industry

Vardit Landsman and Stefan Stremersch (UGent)

(2011) JOURNAL OF MARKETING. 75(6). p.39-54
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The effect of superstar software on hardware sales in system markets

Jeroen L. G. Binken and Stefan Stremersch (UGent)

(2009) JOURNAL OF MARKETING. 73(2). p.88-104
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Marketing of the life sciences : a new framework and research agenda for a nascent field

Stefan Stremersch (UGent) and Walter Van Dyck (UGent)

(2009) JOURNAL OF MARKETING. 73(4). p.4-30
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Indirect network effects in new product growth

Stefan Stremersch (UGent) , Gerard J. Tellis, Philip Hans Franses and Jeroen L. G. Binken

(2007) JOURNAL OF MARKETING. 71(3). p.52-74

Academic Bibliography

The rise of new technologies in marketing : a framework and outlook

Faculty research incentives and business school health : a new perspective from and for marketing

The commercial consequences of collective layoffs : close the plant, lose the brand?

The role of marketer-generated content in customer engagement marketing

Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity

Gear manufacturers as contestants in sports competitions : breeding and branding returns

Multihoming in two-sided markets : an empirical inquiry in the video game console industry

The effect of superstar software on hardware sales in system markets

Marketing of the life sciences : a new framework and research agenda for a nascent field

Indirect network effects in new product growth

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