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This way up : the effectiveness of mobile vertical video marketing
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Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence
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Disclosure of vlog advertising targeted to children
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A meta-analytic investigation of the role of valence in online reviews
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A cross-national investigation of the satisfaction and loyalty linkage for mobile telecommunications services across eight countries
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Balance and sequence in online reviews: how perceived usefulness affects attitudes and intentions
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Improving campaign success rate by tailoring donation requests along the donor lifecycle
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The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses