Ghent University Academic Bibliography

Your filters: cql: parent exact "JOURNAL OF INTERACTIVE ADVERTISING"

Add to list
- Journal Article
- A2
- open access
Capturing attention : understanding the dynamics of interactive advertising to engage generation alpha

Liselot Hudders (UGent)

(2025) JOURNAL OF INTERACTIVE ADVERTISING. 25(4). p.423-442
Add to list
Interactive Ad-ventures : reflecting on the past and exploring future horizons for JIA

Patrick De Pelsmacker and Gudrun Roose (UGent)

(2025) JOURNAL OF INTERACTIVE ADVERTISING. 25(4). p.298-316
Add to list
Loaded with fun? An experimental study into enjoyment and cognitive load as determinants of brand retention in digital games

Tine Vyvey (UGent) , Elena Patricia Nunez Castellar (UGent) and Jan Van Looy (UGent)

(2018) JOURNAL OF INTERACTIVE ADVERTISING. 18(1). p.72-82
Add to list
- Journal Article
- A2
- open access
Adoption intentions toward interactive digital television among advertising professionals

Veroline Cauberghe (UGent) and Patrick De Pelsmacker (UGent)

(2011) JOURNAL OF INTERACTIVE ADVERTISING. 11(2). p.45-59
Add to list
Opportunities and thresholds of advertising on interactive digital TV: a view from advertising professionals

Veroline Cauberghe (UGent) and Patrick De Pelsmacker (UGent)

(2006) JOURNAL OF INTERACTIVE ADVERTISING. 7(1). p.21-37

Academic Bibliography