Ghent University Academic Bibliography

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Products in disguise : communicating product benefits with surface mimicry

Anneleen Van Kerckhove (UGent) , Caroline De Bondt and Maggie Geuens (UGent)

(2023) JOURNAL OF CONSUMER RESEARCH. 49(5). p.838-860
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Consumers believe that products work better for others

Evan Polman, Ignazio Ziano, Kaiyang Wu and Anneleen Van Kerckhove (UGent)

(2022) JOURNAL OF CONSUMER RESEARCH. 49(1). p.132-153
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Similarity as a double-edged sword : the positive and negative effects of showcasing similar previous winners on perceived likelihood of winning in sweepstakes

Sandra Laporte and Barbara Briers (UGent)

(2019) JOURNAL OF CONSUMER RESEARCH. 45(6). p.1331-1349
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It’s the end of the competition : when social comparison is not always motivating for goal achievement

Elaine Chan and Barbara Briers (UGent)

(2019) JOURNAL OF CONSUMER RESEARCH. 46(2). p.351-370
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Why are you swiping right? The impact of product orientation on swiping responses

Anneleen Van Kerckhove (UGent) and Mario Pandelaere (UGent)

(2018) JOURNAL OF CONSUMER RESEARCH. 45(3). p.633-647
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Altering speed of locomotion

Bram Van den Berghe, Nico Heuvinck, Gaby Schellekens and Iris Vermeir (UGent)

(2016) JOURNAL OF CONSUMER RESEARCH. 43(3). p.407-428
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The floor is nearer than the sky: how looking up or down affects construal level

Anneleen Van Kerckhove (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2015) JOURNAL OF CONSUMER RESEARCH. 41(6). p.1358-1371
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Are all units created equal? The effect of default units on product evaluations

Christophe Lembregts (UGent) and Mario Pandelaere (UGent)

(2013) JOURNAL OF CONSUMER RESEARCH. 39(6). p.1275-1289
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The effect of familiarity with the response category labels on item response to likert

Bert Weijters (UGent) , Maggie Geuens (UGent) and Hans Baumgartner

(2013) JOURNAL OF CONSUMER RESEARCH. 40(2). p.368-381
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A motivational account of the question-behavior effect

Anneleen Van Kerckhove (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2012) JOURNAL OF CONSUMER RESEARCH. 39(1). p.111-127

Academic Bibliography

Products in disguise : communicating product benefits with surface mimicry

Consumers believe that products work better for others

Similarity as a double-edged sword : the positive and negative effects of showcasing similar previous winners on perceived likelihood of winning in sweepstakes

It’s the end of the competition : when social comparison is not always motivating for goal achievement

Why are you swiping right? The impact of product orientation on swiping responses

Altering speed of locomotion

The floor is nearer than the sky: how looking up or down affects construal level

Are all units created equal? The effect of default units on product evaluations

The effect of familiarity with the response category labels on item response to likert

A motivational account of the question-behavior effect

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