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Products in disguise : communicating product benefits with surface mimicry
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Consumers believe that products work better for others
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It’s the end of the competition : when social comparison is not always motivating for goal achievement
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Similarity as a double-edged sword : the positive and negative effects of showcasing similar previous winners on perceived likelihood of winning in sweepstakes
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Why are you swiping right? The impact of product orientation on swiping responses
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Altering speed of locomotion
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The floor is nearer than the sky: how looking up or down affects construal level
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Are all units created equal? The effect of default units on product evaluations
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The effect of familiarity with the response category labels on item response to likert
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A motivational account of the question-behavior effect