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Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children
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How and when personalized advertising leads to brand attitude, click, and WOM intention
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The effects of brand placement disclosures in fiction
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Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
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To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
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The value of influencer marketing for business : a bibliometric analysis and managerial implications
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Product placement in mass media : a review and bibliometric analysis
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
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- Journal Article
- A1
- open access
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
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Methodological issues in cross-linguistic and multilingual advertising research