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Product placement in mass media : a review and bibliometric analysis
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
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- Journal Article
- A1
- open access
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
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Planning and conducting experimental advertising research and questionnaire design
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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
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Methodological issues in cross-linguistic and multilingual advertising research
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Young adolescents and advertising on social network games: a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention
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The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
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Have no fear: how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
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Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising