Ghent University Academic Bibliography

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Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands

Wuxia Bao, Liselot Hudders (UGent) , Shubin Yu and Emma Beuckels (UGent)

(2025) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING.
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Oops! Sorry, my bad : how apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations

Laura De Kerpel (UGent) , Anneleen Van Kerckhove (UGent) and Tina Tessitore (UGent)

(2024) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING.
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Grassroots innovation success : the role of self-determination and leadership style

Stefan Stremersch (UGent) , Nuno Camacho, Elio Keko (UGent) and Stefan Wuyts

(2022) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 39(2). p.396-414
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Financial projections in innovation selection : the role of scenario presentation, expertise, and risk

Vardan Avagyan, Nuno Camacho, Wim A. Van der Stede and Stefan Stremersch (UGent)

(2022) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 39(3). p.907-926
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Extremity in horizontal and vertical Likert scale format responses : some evidence on how visual distance between response categories influences extreme responding

Bert Weijters (UGent) , Kobe Millet and Elke Cabooter

(2021) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 38(1). p.85-103
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The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems

Bieke Henkens (UGent) , Katrien Verleye (UGent) and Bart Larivière (UGent)

(2021) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 38(2). p.425-447
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The study of important marketing issues : reflections

Stefan Stremersch (UGent)

(2021) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 38(1). p.12-17
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Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity

Ivan A. Guitart, Jorge Gonzalez and Stefan Stremersch (UGent)

(2018) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 35(3). p.471-489
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A dirty store is a cost forever: the harmful influence of disorderly retail settings on unethical consumer behavior

Saar Bossuyt (UGent) , Patrick Van Kenhove (UGent) and Tine De Bock

(2016) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 33(1). p.225-231
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The calibrated sigma method : an efficient remedy for between-group differences in response category use on likert scales

Bert Weijters (UGent) , Hans Baumgartner and Maggie Geuens (UGent)

(2016) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 33(4). p.944-960

Academic Bibliography

Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands

Oops! Sorry, my bad : how apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations

Grassroots innovation success : the role of self-determination and leadership style

Financial projections in innovation selection : the role of scenario presentation, expertise, and risk

Extremity in horizontal and vertical Likert scale format responses : some evidence on how visual distance between response categories influences extreme responding

The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems

The study of important marketing issues : reflections

Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity

A dirty store is a cost forever: the harmful influence of disorderly retail settings on unethical consumer behavior

The calibrated sigma method : an efficient remedy for between-group differences in response category use on likert scales

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