Ghent University Academic Bibliography

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Can the youth materialism scale be used across different countries and cultures?

Anna Maria Zawadzka, Agnes Nairn, Tina M. Lowrey, Liselot Hudders (UGent) , Aysen Bakir, Andrew Rogers, Veroline Cauberghe (UGent) , Elodie Gentina, Hua Li and Fiona Spotswood

(2021) INTERNATIONAL JOURNAL OF MARKET RESEARCH. 63(3). p.317-334
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How consumers’ media usage creates synergy in advertising campaigns

Nathalie Dens, Patrick De Pelsmacker (UGent) , Peter Goos, Leonids Aleksandrovs and David Martens

(2018) INTERNATIONAL JOURNAL OF MARKET RESEARCH. 60(3). p.268-287
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How to mix brand placements in television programmes to maximise effectiveness

Nathalie Dens, Patrick De Pelsmacker (UGent) , Peter Goos and Leonids Aleksandrovs

(2016) INTERNATIONAL JOURNAL OF MARKET RESEARCH. 58(5). p.649-670
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Consumer meaning making: the meaning of luxury brands in a democratised luxury world

Liselot Hudders (UGent) , Mario Pandelaere (UGent) and Patrick Vyncke (UGent)

(2013) INTERNATIONAL JOURNAL OF MARKET RESEARCH. 55(3). p.391-412
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- Journal Article
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How to use data from Facebook in your market research

Jordi Casteleyn (UGent) , André Mottart (UGent) and Kris Rutten (UGent)

(2009) International Journal of Market Research. 51(4). p.439-447
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Smells like me Personality and perfume choice

Wim Janssens and Patrick De Pelsmacker (UGent)

(2009) INTERNATIONAL JOURNAL OF MARKET RESEARCH. 51(4). p.465-480
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The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots

Patrick De Pelsmacker (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2004) INTERNATIONAL JOURNAL OF MARKET RESEARCH. 46(4). p.465-478

Academic Bibliography

Can the youth materialism scale be used across different countries and cultures?

How consumers’ media usage creates synergy in advertising campaigns

How to mix brand placements in television programmes to maximise effectiveness

Consumer meaning making: the meaning of luxury brands in a democratised luxury world

How to use data from Facebook in your market research

Smells like me Personality and perfume choice

The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots

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