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Advertising targeting young children : an overview of 10 years of research (2006–2016)
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The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
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Children and integrated advertising
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Children & advergames : the role of product involvement, brand attitude and persuasion knowledge in children’s brand attitude change and purchase intention
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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
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Brand placement repetition in a fictional text
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
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Disclosing Brand Placement to Young Children
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Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality
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How advertising literacy training affect children’s responses to television commercials versus advergames