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Advertising targeting young children : an overview of 10 years of research (2006–2016)
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The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
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The impact of text valence, star rating and rated usefulness in online reviews
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Children and integrated advertising
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How consumers’ values influence responses to male and female gender role stereotyping in advertising
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Brand placement repetition in a fictional text
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Disclosing Brand Placement to Young Children
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
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Brand placement in text: the short- and long-term effects of placement modality and need for cognition
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Children & advergames : the role of product involvement, brand attitude and persuasion knowledge in children’s brand attitude change and purchase intention