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- 2018
- Advertising targeting young children : an overview of 10 years of research (2006–2016)
- The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
- 2017
- Brand placement repetition in a fictional text
- Children and integrated advertising
- Children & advergames : the role of product involvement, brand attitude and persuasion knowledge in children’s brand attitude change and purchase intention
- Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
- Disclosing Brand Placement to Young Children
- Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
- 2016
- Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality
- How advertising literacy training affect children’s responses to television commercials versus advergames