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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
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- Journal Article
- A1
- open access
The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
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Advertising targeting young children : an overview of 10 years of research (2006–2016)
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- Journal Article
- A1
- open access
Disclosing brand placement to young children
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Look at that body! How anthropomorphic package shapes systematically appeal to consumers
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
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Brand placement repetition in a fictional text
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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
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Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes