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- 2017
- Children and integrated advertising
- Children & advergames : the role of product involvement, brand attitude and persuasion knowledge in children’s brand attitude change and purchase intention
- Brand placement repetition in a fictional text
- Disclosing Brand Placement to Young Children
- Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
- 2016
- Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality
- How advertising literacy training affect children’s responses to television commercials versus advergames
- The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
- 2014
- Impact of flow on recognition of and attitudes toward in-game brand placements : brand congruence and placement prominence as moderators
- 2013
- PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall