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The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
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A new era of influencer marketing : lessons from recent inquires and thoughts on future directions
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Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
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What is wrong with advertising research and how can we fix it?
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
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- Journal Article
- A1
- open access
The impact of regulatory focus on adolescents’ evaluation of targeted advertising on social networking sites
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Advertising targeting young children : an overview of 10 years of research (2006–2016)
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- Journal Article
- A1
- open access
Disclosing brand placement to young children