Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Your filters: cql: parent exact "ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts"

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What is beautiful is better : the impact of an influencer’s body type on the product attitude and purchase intention of misshapen apples

Lies Beugnies (UGent) , Liselot Hudders (UGent) and Wendy Van Lippevelde (UGent)

(2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
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- Conference Paper
- C3
Child’s privacy versus mother’s fame : a privacy calculus perspective on momfluencer marketing

Elisabeth Van den Abeele (UGent) , Ini Vanwesenbeeck (UGent) and Liselot Hudders (UGent)

(2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
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- C3
- open access
Our close environment : construal level effects on online fashion purchase intention for ecological vs. social sustainability signals

Barbara Behre (UGent) , Veroline Cauberghe (UGent) and Dieneke Van de Sompel (UGent)

(2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
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- C3
Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children

Femke Loose (UGent) , Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) and Steffi De Jans (UGent)

(2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.