Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "ICORIA 2018, Proceedings" Add to list Conference Paper C1 The paradox of negative emotional appeals in commercial advertisements Serena D'Hooge, Patrick Vyncke (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent) (2018) ICORIA 2018, Proceedings.