Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Save this search Download search results Subscribe to news feed Your filters: cql: parent exact "European Marketing Academy, Proceedings" Add to list Conference Paper C1 open access The curious case of curiosity: unpleasant advertising and curiosity Liesbet Van den Driessche (UGent) , Iris Vermeir (UGent) and Mario Pandelaere (UGent) (2013) European Marketing Academy, Proceedings. p.1-7 Add to list Conference Paper C1 open access The impact of refutation on credibility: the moderating role of issue ambivalence and argument tone Erlinde Cornelis (UGent) , Veroline Cauberghe (UGent) and Patrick De Pelsmacker (UGent) (2012) European Marketing Academy, Proceedings.