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The effectiveness of in-game advertising : examining the influence of ad format
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The effectiveness of green advertisements : combining ad-based and consumer-based research
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- Conference Paper
- C1
- open access
Promoting dental care to children using traditional and interactive media following threat appeals
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The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
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The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality
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Determinants of the impact of crises on organizational reputation: an experimental test of crisis communication strategies and the moderating impact of locus of control
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The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising