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Can we serve both God and Money? The role of indirect appeal and its limitation
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Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
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Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement
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Regulatory congruence effects in two-sided advertising: the mediating role of processing fluency and processing depth
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Speak my language if you want my money : service language's influence on consumer tipping behavior
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Extending the prevalent consumer loyalty modelling: the role of habit strength