Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "Digital Advertising Theory" Add to list Book Chapter Hybrid pathways to persuasion : integrating online and offline advertising and consumer behavior Patrick De Pelsmacker, Gudrun Roose (UGent) and Cristian Buzeta (2026) Digital Advertising Theory.