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To squeeze or not to squeeze: how squeeze tubes affect consumers' serving sizes
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How variety in flavors within indulgent and healthy food options affects perceived healthiness and preference for promotion types
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The more the merrier: development and validation of the dispositional greed scale
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When a product's appearance plays with our mind: the effect of surface mimicry on global processing
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The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence
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Regulating consumer behavior by refraining from action
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Illusory distance of exposure as a moderator of the mere exposure effect
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Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring
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When lower is better: the impact of activated magnitude interpretation frames on reactions to alpha-numeric brand names
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Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness