Ghent University Academic Bibliography

Show Sort by

Your filters: cql: parent exact "Asia Pacific Advances in Consumer Research"

Add to list
- Conference Paper
- C1
Profiling internet users based on their propensity to adopt online shopping

Malaika Brengman and Maggie Geuens (UGent)

(2002) Asia Pacific Advances in Consumer Research. 5. p.30-39
Add to list
- Conference Paper
- C1
Capturing the image of second-hand stores: investigating the underlying image dimensions

Malaika Brengman, Maggie Geuens (UGent) and Tineke Faseur (UGent)

(2002) Asia Pacific Advances in Consumer Research. 5. p.387-393
Add to list
- Conference Paper
- C1
Children's influence on family purchase behavior: the role of family structure

Maggie Geuens (UGent) , Gitte Mast and Patrick De Pelsmacker (UGent)

(2002) Asia Pacific Advances in Consumer Research. 5. p.130-135
Add to list
- Conference Paper
- C1
Impact of playground communication on environmental friendliness: an exploratory study

Wim Janssens, Maggie Geuens (UGent) and Patrick De Pelsmacker (UGent)

(2002) Asia Pacific Advances in Consumer Research. 5. p.400-405
Add to list
- Conference Paper
- C3
The effectiveness of emotional and rational advertising messages in positive and negative contexts

Dominika Maison, Patrick De Pelsmacker (UGent) and Maggie Geuens (UGent)

(2002) Asia Pacific Advances in Consumer Research. 5. p.117-117
Add to list
- Conference Paper
- C1
Segmenting the senior market: professional and social activity level

Bert Weijters and Maggie Geuens (UGent)

(2002) Asia Pacific Advances in Consumer Research. 5. p.140-147
Add to list
- Miscellaneous
Need for Cognition and the Moderating Role of the Level of Intensity of Warm and Humorous Advertising Appeals.

Maggie Geuens (UGent) and Patrick De Pelsmacker (UGent)

(1998) Asia Pacific Advances in Consumer Research. 3. p.74-80

Academic Bibliography

Profiling internet users based on their propensity to adopt online shopping

Capturing the image of second-hand stores: investigating the underlying image dimensions

Children's influence on family purchase behavior: the role of family structure

Impact of playground communication on environmental friendliness: an exploratory study

The effectiveness of emotional and rational advertising messages in positive and negative contexts

Segmenting the senior market: professional and social activity level

Need for Cognition and the Moderating Role of the Level of Intensity of Warm and Humorous Advertising Appeals.

Contents

Support

Contact