Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "Advertising Research: message, medium and context" Add to list Book Chapter The role of fear, threat and efficacy in threat appeals: putting fear back in the danger control response Veroline Cauberghe (UGent) , Patrick De Pelsmacker (UGent) and W. Janssens (2009) Advertising Research: message, medium and context. p.123-132 Add to list Book Chapter The impact of value-laden advertisements on consumer values C. Defever and Mario Pandelaere (UGent) (2009) Advertising Research: Message, medium and context. p.69-77 Add to list Book Chapter Fragmentation in advertising: a way to communicate beauty images C. Defever and Mario Pandelaere (UGent) (2009) Advertising Research: Message, medium and context. p.87-95 Add to list Book Chapter The effect of advertising on children's materialism K. Janssens and Mario Pandelaere (UGent) (2009) Advertising Research: Message, medium and context. p.335-341 Add to list Book Chapter Remembering the brand and the message: the moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall N. Dens and Patrick De Pelsmacker (UGent) (2009) Advertising Research: message, medium and context. p.53-62