Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Save this search Download search results Subscribe to news feed Your filters: cql: parent exact "Advances in advertising research IX : power to consumers" Add to list Book Chapter open access The effectiveness of in-game advertising : examining the influence of ad format Laura Herrewijn (UGent) and Karolien Poels (2018) Advances in advertising research IX : power to consumers. In Advances in Advertising Research 9. p.87-100