Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "Advances in advertising research : breaking new grounds in theory and practice" Add to list Book Chapter The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter? Yves Van Vaerenbergh (UGent) , Dieneke Van de Sompel (UGent) , Neal Van Loock (UGent) and Iris Vermeir (UGent) (2011) Advances in advertising research : breaking new grounds in theory and practice. 2. p.21-33