Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "Advances in advertising research" Add to list Book Chapter A thematic exploration of strong emotional appeals based on evolutionary psychology Serena D'Hooge and Patrick Vyncke (UGent) (2021) Advances in advertising research XI : designing and communicating experience. In Advances in Advertising Research XI. p.119-135 Add to list Book Chapter The effectiveness of green advertisements : combining ad-based and consumer-based research Lynn De Vlieger (UGent) , Liselot Hudders (UGent) and Gino Verleye (UGent) (2013) Advances in advertising research. In European Advertising Academy 4. p.213-222