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The status signaling function of wasting food
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- Conference Paper
- C3
- open access
Strong as an ox : usage of storytelling by vegan athletes to reduce consumers’ meat-health associations
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- Conference Paper
- C3
- open access
This way up : the effectiveness of mobile vertical video marketing
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The effect of perspectives in food pictures on unhealthy food choices
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The effectiveness of online recommendations for private labels versus national brands
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Recycled plastic on the upswing : the effect of packaging material on perceived healthiness and purchase intention
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Approach and loss aversion : consumer responses to approaching and receding stimuli in advertising
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Paper box or plastic bag? Structural package design elements affect health perception and consumption
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When Goal-Derived Assortments Lead to Goal-Inconsistent Choices
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Follow your curiosity, you won’t regret it : how disconfirmed expectations will not always result in dissatisfaction
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Exposure to unattainable luxury: effects on extrinsic and materialistic goals
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Investigating the strength of affectively and cognitively based attitudes
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I show you only who I am if needed: identity signaling as a result of the interaction between personal motives and situational factors
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The influence of assortment size on preference-consistent choice
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The effects of desire: desire as motivator
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Exposure to extreme luxury: effects on well-being
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- Book Chapter
- open access
I show you only who I am if needed: identity signaling as a result of the interaction between personal motives and situational factors
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'I like goods and I want them as soon as possible': the impact of materialism on the time-money trade-off in consumer decisions
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Social desirability and indirect questioning: new insights from the implicit association test and the balanced inventory of desirable responding
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The effects of desire: desire as motivator
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- Conference Paper
- C3
- open access
Why Do We Find It Hard to Choose? Maximizers' Expectations and Their Effect on Choice Strategy
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- Conference Paper
- C3
- open access
Can Buy Me Love: How Mating Cues Influence Single Men's Interest in High-Status Consumer Goods
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- Conference Paper
- C3
- open access
Effects of Advertising Exposure on Materialism and Self-Esteem: Advertised Luxuries as a Feel-Good Strategy?
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- Conference Paper
- C3
- open access
Social Desirability and Indirect Questioning: New Insights from the Implicit Association Test and the Balanced Inventory of Desirable Responding
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- Conference Paper
- C3
- open access
The Role of Regulatory Focus in the Endorsement of Material Values
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- Conference Paper
- C3
- open access
First Things First? The Value of Originality
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- Conference Paper
- C3
- open access
What determines customers' evaluation of online reviews? The role of review and product characteristics
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- Conference Paper
- C3
- open access
Citations and herding: why one article makes it and another doesn't
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- Conference Paper
- C3
- open access
The use of rankings in uncertainty reduction efforts: a basis paradigm
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- Conference Paper
- C3
- open access
The Role of Seed Money and Threshold Size in Optimizing Fundraising Campaigns: Past Behavior Matters!
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First is best: first exposure effects in aesthetic judgements
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The consumer who knew too much: online movie piracy by young adults
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Strong attitudes versus strong situations: social pressure on recycling
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The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too
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The IAT is not enough: the added value of projective techniques in consumer research
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- Conference Paper
- C3
- open access
Older adults' use of new media
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Understanding the Role of Materialism in the Endowment Effect
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The short term stability of response styles
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Gone but not forgotten: the role of unacceptable options in decision making
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Cueing Common Ecological Behaviors to Increase Environmental Attitudes and Behavior
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Hungry for Money: The Desire for Caloric Resources Increases The Desire for Financial Resources and Vice Versa
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Tastes: The Misunderstood and Understudied Sense
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On-Line versus Memory-based Information Credibility Inferences: Implications for Memory-based Product Judgments
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Explicit and implicit determinants of ethical consumerism
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Does a medium context have a priming or an interference effect? It depends on how you look at it.
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The four dimensional impact of color on shopper's emotions
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The role of humor in the persuasion of individuals varying in need for cognition.
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The effect of mood on self-referencing in a persuasion context.
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Automatic activation of the self in a persuasion context.
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Product category involvement and the reaction of Belgian and Polish consumers to different advertising appeals