Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "Academy of Marketing Science (AMS) 49th Annual Conference, Abstracts" Add to list Conference Paper C3 Inspiration or pressure? The effect of TikTok videos of fitfluencers posing on adolescents’ body satisfaction and intention to work out Marloes de Brabandere (UGent) , Liselot Hudders (UGent) and Ini Vanwesenbeeck (2025) Academy of Marketing Science (AMS) 49th Annual Conference, Abstracts. Add to list Conference Paper C3 Influencer children as marketing vehicles? Methodological guide to using intervention mapping for developing an influencer sharenting intervention Liselot Hudders (UGent) , Emma Beuckels (UGent) , Elisabeth Van den Abeele (UGent) , Marloes de Brabandere (UGent) , Ini Vanwesenbeeck (UGent) and Steffi De Jans (UGent) (2025) Academy of Marketing Science (AMS) 49th Annual Conference, Abstracts. Add to list Conference Paper C3 Wagers of goodwill : the impact of cause marketing on consumer legitimacy for gambling companies : an abstract Steffi De Jans (UGent) , Liselot Hudders (UGent) and Marla Stafford (2025) Academy of Marketing Science (AMS) 49th Annual Conference, Abstracts. p.105-105