Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Your filters: cql: parent exact "ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING"

Add to list
The impact of managerial responses to online reviews on consumers' perceived trust and attitude

Nathalia Purnawirawan, Patrick De Pelsmacker (UGent) and Nathalie Dens

(2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.63-74
Add to list
Context matters : modeling the impact of context perceptions on the effectiveness of brand placement

Yann Verhellen (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)

(2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.143-157
Add to list
Advertising adaptation versus standardization effectiveness in open and closed markets

Mahdi Rajabi, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.177-190
Add to list
Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback

Ingrid Moons and Patrick De Pelsmacker (UGent)

(2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.267-280
Add to list
How consumers' media usage influences the advertising media Mix that maximizes campaign recognition

Leonids Aleksandrovs, Peter Goos, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.307-319