Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "ACADEMY OF MARKETING SCIENCE REVIEW" Add to list Journal Article A2 Towards a theory-based measure of purchase variation E Gijsbrechts, K Campo and Patricia Nisol (2000) ACADEMY OF MARKETING SCIENCE REVIEW. 6. p.1-23