Ghent University Academic Bibliography

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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions

Laura De Kerpel (UGent) , Anneleen Van Kerckhove (UGent) and Tina Tessitore

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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The effect of masculine or feminine product benefits and anthropomorphic packaging shapes on purchase intention and product attitudes

Eva Meersseman (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands

Barbara Kobuszewski Volles (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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The impact of sharing business dimensions on consumer engagement : a conjoint analysis in the fashion industry

Marie-Julie De Bruyne (UGent) and Katrien Verleye (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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How online grocery shopping affects private label food choices

Eva Heeremans (UGent) , Julie Verstraeten (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choice among children

Steffi De Jans (UGent) , Ines Spielvogel, Brigitte Naderer and Liselot Hudders (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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- Conference Paper
- C1
- open access
How and why businesses invest in smartness : a battle or not?

Bieke Henkens (UGent) , Katrien Verleye (UGent) , Bart Larivière (UGent) and Helen Perks

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy

Academic Bibliography

Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions

The effect of masculine or feminine product benefits and anthropomorphic packaging shapes on purchase intention and product attitudes

Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands

The impact of sharing business dimensions on consumer engagement : a conjoint analysis in the fashion industry

How online grocery shopping affects private label food choices

Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choice among children

How and why businesses invest in smartness : a battle or not?

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