Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: parent exact "39th European Marketing Academy Conference, Proceedings" Add to list Conference Paper C3 Should I recycle or not? Effects of attitude strength and social pressure Ineke Uyttersprot (UGent) and Iris Vermeir (UGent) (2011) 39th European Marketing Academy Conference, Proceedings. Add to list Conference Paper C3 The effect of materialism on children's play behavior and goal pursuit Dieneke Van de Sompel (UGent) , Mario Pandelaere (UGent) and Iris Vermeir (UGent) (2011) 39th European Marketing Academy Conference, Proceedings. Add to list Conference Paper C1 open access How rankings influence attribute importance: the role of complexity Simon Quaschning (UGent) , Mario Pandelaere (UGent) and Iris Vermeir (UGent) (2011) 39th European Marketing Academy Conference, Proceedings. Add to list Conference Paper C1 open access Advertising repetition and complexity of digital signage advertisements: simplicity rules! Neal Van Loock, Iris Vermeir (UGent) and Maggie Geuens (UGent) (2010) 39th European Marketing Academy Conference, Proceedings.