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Is reclame kinderspel? Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden
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- Journal Article
- A2
- open access
Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations
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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
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The role of a favorable pre-crisis reputation in protecting organizations during crises
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De impact van emotionele communicatie op de gepercipieerde oprechtheid en de reputatie van organisaties in crisis
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- Journal Article
- A1
- open access
Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness
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Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages
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The inoculating effect of message sidedness on adolescents' binge drinking intentions: the moderating role of issue involvement
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Impact of flow on recognition of and attitudes toward in-game brand placements : brand congruence and placement prominence as moderators
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Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence