Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "regulatory focus" cql: author exact 000070738561 or (type exact bookEditor and editor exact 000070738561) Add to list Journal Article A1 Regulatory congruence effects in two-sided advertising: the mediating role of processing fluency and processing depth Erlinde Cornelis (UGent) , Veroline Cauberghe (UGent) and Patrick De Pelsmacker (UGent) (2014) EUROPEAN JOURNAL OF MARKETING. 48(7-8). p.1451-1465