Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "range" cql: author exact 000090719652 or (type exact bookEditor and editor exact 000090719652) Add to list Journal Article A1 open access How to make a 29% increase look bigger: the unit effect in option comparisons Mario Pandelaere (UGent) , Barbara Briers and Christophe Lembregts (UGent) (2011) JOURNAL OF CONSUMER RESEARCH. 38(2). p.308-322