Ghent University Academic Bibliography
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2015
A1
journalArticle
Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit
Frank Goedertier
,
Niraj Dawar
,
Maggie Geuens
UGent
and
Bert Weijters
UGent
(
2015
)
JOURNAL OF BUSINESS RESEARCH
.
68
(1)
.
p.157-165
Mark
2012
A1
journalArticle
Intention superiority perspectives on preference-decision consistency
Anneleen Van Kerckhove
UGent
,
Maggie Geuens
UGent
and
Iris Vermeir
UGent
(
2012
)
JOURNAL OF BUSINESS RESEARCH
.
65
(5)
.
p.692-700
Mark
2011
A1
journalArticle
Emotional advertising: revisiting the role of product category
Maggie Geuens
UGent
,
Patrick De Pelsmacker
UGent
and
Tineke Faseur
(
2011
)
JOURNAL OF BUSINESS RESEARCH
.
64
(4)
.
p.418-426
Mark