Ghent University Academic Bibliography

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2015
- A1
- journalArticle
Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit
Frank Goedertier, Niraj Dawar, Maggie Geuens UGent and Bert Weijters UGent (2015) JOURNAL OF BUSINESS RESEARCH. 68(1). p.157-165 Mark
2012
- A1
- journalArticle
Intention superiority perspectives on preference-decision consistency
Anneleen Van Kerckhove UGent, Maggie Geuens UGent and Iris Vermeir UGent (2012) JOURNAL OF BUSINESS RESEARCH. 65(5). p.692-700 Mark
2011
- A1
- journalArticle
Emotional advertising: revisiting the role of product category
Maggie Geuens UGent, Patrick De Pelsmacker UGent and Tineke Faseur UGent (2011) JOURNAL OF BUSINESS RESEARCH. 64(4). p.418-426 Mark