Ghent University Academic Bibliography

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The power of Facebook friends : an investigation of young adolescents’ processing of social advertising on social networking sites

Sanne Holvoet, Liselot Hudders (UGent) and Laura Herrewijn

(2025) COMMUNICATIONS-EUROPEAN JOURNAL OF COMMUNICATION RESEARCH.
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Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability

Bo Dhondt (UGent) , Marijke De Veirman (UGent) and Dieneke Van de Sompel (UGent)

(2024) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 52(1). p.55-82
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An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude : the moderating role of advertising disclosure

Guoquan Ye, Xin Guan and Liselot Hudders (UGent)

(2024) CHINESE JOURNAL OF COMMUNICATION. 17(1). p.98-118
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Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children

Femke Loose (UGent) , Liselot Hudders (UGent) , Ini Vanwesenbeeck and Steffi De Jans (UGent)

(2023) JOURNAL OF ADVERTISING. 52(3). p.439-455
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The processing of native advertising compared to banner advertising : an eye-tracking experiment

Freya De Keyzer (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)

(2023) ELECTRONIC COMMERCE RESEARCH. 23(3). p.1921-1940
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A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents

Femke Loose (UGent) , Liselot Hudders (UGent) , Steffi De Jans (UGent) and Ini Vanwesenbeeck

(2023) YOUNG CONSUMERS. 24(1). p.74-94
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The ambassadorship potential of employees : examining the impact of work-related social media posts on consumer attitudes and behaviors

Ellen Soens (UGent) and An-Sofie Claeys (UGent)

(2023) PUBLIC RELATIONS REVIEW. 49(5).
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The effects of brand placement disclosures in fiction

Yana R. Avramova, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2022) JOURNAL OF ADVERTISING. 51(4). p.450-450
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Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers

Sanne Holvoet, Ini Vanwesenbeeck, Liselot Hudders (UGent) and Laura Herrewijn

(2022) JOURNAL OF BROADCASTING & ELECTRONIC MEDIA. 66(2). p.213-234
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Een experimenteel onderzoek met het gebruik van eyetracking-technologie naar de rol van aandacht in de verwerking van sociale advertenties door jongeren

Sanne Holvoet, Liselot Hudders (UGent) and Laura Herrewijn (UGent)

(2021) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 49(3). p.259-286

Academic Bibliography

The power of Facebook friends : an investigation of young adolescents’ processing of social advertising on social networking sites

Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability

An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude : the moderating role of advertising disclosure

Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children

The processing of native advertising compared to banner advertising : an eye-tracking experiment

A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents

The ambassadorship potential of employees : examining the impact of work-related social media posts on consumer attitudes and behaviors

The effects of brand placement disclosures in fiction

Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers

Een experimenteel onderzoek met het gebruik van eyetracking-technologie naar de rol van aandacht in de verwerking van sociale advertenties door jongeren

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