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Negative word-of-mouth and applicant attraction : the role of employer brand equity
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- Journal Article
- A1
- open access
Social media recruitment : communication characteristics and sought gratifications
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Social media and employer branding
(2019) -
Employer branding : a brand equity-based literature review and research agenda
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- Journal Article
- A1
- open access
The dark side of employee referral bonus programs : potential applicants’ awareness of a referral bonus and perceptions of organizational attractiveness
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- Journal Article
- A1
- open access
Recruiting nurses through social media : effects on employer brand and attractiveness
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- Journal Article
- A1
- open access
Employer image and employer branding: what we know and what we need to know
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- Journal Article
- A1
- open access
Actions speak louder than words: outsiders' perceptions of diversity mixed messages
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- Journal Article
- A1
- open access
Social influences in recruitment: when is word-of-mouth most effective?
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Rewarding employee referrals : effects on organizational attractiveness