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Academic Bibliography

Search 200 years of publications by Ghent University researchers.

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journalArticle (3)

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Your filters: cql: keyword exact "native advertising"

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- Journal Article
- A1
- open access
The processing of native advertising compared to banner advertising : an eye-tracking experiment

Freya De Keyzer (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)

(2023) ELECTRONIC COMMERCE RESEARCH. 23(3). p.1921-1940
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- PhD Thesis
- open access
The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing

Marijke De Veirman (UGent)

(2020)
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Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence

Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) , Veroline Cauberghe (UGent) and Zeph M. C. van Berlo

(2020) JOURNAL OF INTERACTIVE MARKETING. 49. p.94-106
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- Journal Article
- A1
- open access
What is influencer marketing and how does it target children? A review and direction for future research

Marijke De Veirman (UGent) , Liselot Hudders (UGent) and Michelle R. Nelson

(2019) FRONTIERS IN PSYCHOLOGY. 10.

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