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The organizational voice : the importance of voice pitch and speech rate in organizational crisis communication
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Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers
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Is old news no news? The impact of self-disclosure by organizations in crisis
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Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages
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The inoculating effect of message sidedness on adolescents' binge drinking intentions: the moderating role of issue involvement
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Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses
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The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone
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Context effects of TV programme‑induced interactivity and telepresence on advertising responses
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Advergames: the impact of brand prominence and game repetition on brand responses
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The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses