Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "involvement" cql: author exact 801001456572 or (type exact bookEditor and editor exact 801001456572) Add to list Journal Article A1 The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials Michel Tuan Pham, Maggie Geuens (UGent) and Patrick De Pelsmacker (UGent) (2013) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 30(4). p.383-394 Add to list Journal Article A1 Online advertising and congruency effects it depends on how you look at it Wim Janssens, Patrick De Pelsmacker (UGent) and Maggie Geuens (UGent) (2012) INTERNATIONAL JOURNAL OF ADVERTISING. 31(3). p.579-604 Add to list Journal Article A1 Intention superiority perspectives on preference-decision consistency Anneleen Van Kerckhove (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent) (2012) JOURNAL OF BUSINESS RESEARCH. 65(5). p.692-700 Add to list Journal Article A1 Context effects of TV programme‑induced interactivity and telepresence on advertising responses Veroline Cauberghe (UGent) , Maggie Geuens (UGent) and Patrick De Pelsmacker (UGent) (2011) INTERNATIONAL JOURNAL OF ADVERTISING. 30(4). p.641-663