Ghent University Academic Bibliography

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- Conference Paper
- C3
Refining the conceptualization of audience-perceived influencer authenticity based on the entity-referent correspondence framework

Changyan Li (UGent) , Liselot Hudders (UGent) , Steffi De Jans (UGent) and Julie Guidry Moulard

(2025) Proceedings of the 54th Annual Conference of the European Marketing Academy (EMAC 2025).
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- Journal Article
- A1
- open access
Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness

Elisabeth Van den Abeele (UGent) , Emma Beuckels (UGent) , Liselot Hudders (UGent) and Ini Vanwesenbeeck (UGent)

(2025) INTERNATIONAL JOURNAL OF ADVERTISING. 44(3). p.484-515
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From bites to likes : a quantitative content analysis of parent influencers’ food and beverage posts on Instagram

Gitte Demaret (UGent) , Lien Goossens (UGent) and Emma Beuckels (UGent)

(2025) Etmaal van de Communicatiewetenschap 2025, Abstracts.
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Influencer children as marketing vehicles? Methodological guide to using intervention mapping for developing an influencer sharenting intervention

Liselot Hudders (UGent) , Emma Beuckels (UGent) , Elisabeth Van den Abeele (UGent) , Marloes de Brabandere (UGent) , Ini Vanwesenbeeck (UGent) and Steffi De Jans (UGent)

(2025) Academy of Marketing Science (AMS) 49th Annual Conference, Abstracts.
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- Journal Article
- A1
- open access
Managing authenticity in a kidfluencers’ world : a qualitative study with kidfluencers and their parents

Elisabeth Van den Abeele (UGent) , Liselot Hudders (UGent) and Ini Vanwesenbeeck (UGent)

(2025) NEW MEDIA & SOCIETY. 27(6). p.3240-3263
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- Journal Article
- A1
- open access
Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability

Bo Dhondt (UGent) , Marijke De Veirman (UGent) and Dieneke Van de Sompel (UGent)

(2024) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 52(1). p.55-82
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- Journal Article
- A1
- open access
Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online

Elisabeth Van den Abeele (UGent) , Ini Vanwesenbeeck (UGent) and Liselot Hudders (UGent)

(2024) INFORMATION COMMUNICATION & SOCIETY. 27(2). p.297-313
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- Book Chapter
The labour behind the likes : the Belgian child labour regulations in the context of child influencers

Julie Kerckaert (UGent)

(2024) Social media influencers and the #law. p.209-253
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- Book Chapter
Influencer marketing meets consumer protection : the role of the rules on unfair commercial practices in regulating social media influencers

Julie Kerckaert (UGent)

(2024) Social media influencers and the #Law. p.1-31
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- Book Editor
Social media influencers and the #law

Julie Kerckaert (UGent) and Simon Geiregat (UGent)

(2024)

Academic Bibliography

Refining the conceptualization of audience-perceived influencer authenticity based on the entity-referent correspondence framework

Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness

From bites to likes : a quantitative content analysis of parent influencers’ food and beverage posts on Instagram

Influencer children as marketing vehicles? Methodological guide to using intervention mapping for developing an influencer sharenting intervention

Managing authenticity in a kidfluencers’ world : a qualitative study with kidfluencers and their parents

Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability

Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online

The labour behind the likes : the Belgian child labour regulations in the context of child influencers

Influencer marketing meets consumer protection : the role of the rules on unfair commercial practices in regulating social media influencers

Social media influencers and the #law

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