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The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
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Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
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Social media management : using social media as a business instrument
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Het verbod op redactionele reclame
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- Journal Article
- A1
- open access
‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions
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- Journal Article
- A1
- open access
Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choice among children
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Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choices among children